Aintree & Cheltenham - Great Event Launches, But Changes Ahead!

13 May 2011

Nelson Events Ltd PRESS RELEASE
For Immediate Release
	Aintree & Cheltenham - Great Event Launches, But Changes Ahead! Following the successful launch of two new events, there are some changes to the Antiques, Collectors, 20th Century & Art Deco Fairs at Aintree & Cheltenham Racecourses. “After reviews and consultations with dealers and the public alike, we have taken the decision to adjust the format of these fairs, to ensure they meet the requirements of dealers and the expectations of the public.” Commented Peter Barrows, Chairman of Nelson Events ltd, the organisers. “The Equestrian Centre at Aintree Racecourse is an ideal place to hold our type of events” Barrows added, “however, we have received feedback that holding a two day event in this region excludes a lot of dealers who would liked to have taken space. With this in mind, we are changing this event to a one day, Sunday only, format. We attracted a lot of dealers from across the UK, however, those from the South of England and Scotland commented that, whilst the space costs were reasonable, the additional business costs, such as fuel, accommodation, meals etc are becoming more important when making decisions on which fairs to attend. With this adjustment, we hope to re-attract all previous attendees and a larger percentage of local dealers.” Paul Kelly, Operations Director, continued “At Cheltenham, the response was even more encouraging. We sold out of dealer space and saw a great volume of visitors, however, the site also holds a weekly car boot sale, which is one of the biggest in the region. Unfortunately, we were not informed about this until just before our fair and the logistics and traffic management supplied were inadequate to handle the volume of vehicles. This would have had a detrimental effect on public attendance, which, whist strong, did not reflect the advertising and marketing effort we made. Therefore, to avoid any future issues, we are making this fair a Saturday event.” Kelly continued “It is imperative that we meet the demands of both our dealers and visitors and it is important that we listen to them and react to their views and feedback. Whilst we appreciate that these changes may cause an inconvenience to some, they are made with their best interests in mind and the success of each event as our priority.” The next fairs at Aintree Racecourse are now on Sunday 19^th June and Sunday 4^th September. The next event at Cheltenham Racecourse is on Saturday 6^th August.
---END--- Notes to Editors: About Nelson Events Ltd Starting in 1999 with the Gresham's Antiques & Art Fair in Holt, Norfolk, Nelson Events Ltd has grown to become one of the major antiques, collectables, 20th century and art deco fair organisers in the UK. In 2004, Nelson Events took over the management of the Newmarket Antiques, Collectables & 20th Century Fair at Newmarket Racecourse, Rowley Mile. This has now been built up to one of the largest events in the Suffolk/Cambridge region, being regularly oversubscribed by eager dealers. In 2007 Nelson Events were asked to restart one of the UK's premier antiques & collectables event at Alexandra Palace, North London. From their first fair in April 2008, they have been steadily rebuilding this event to similar proportions of its heyday, several years ago. 2010 saw the launch of the Warwickshire Antiques, Collectables, 20th Century and Art Deco Fair, at the WEC, Leamington Spa. 2011 sees the launch of new fairs at Aintree Racecourse, Liverpool, and Cheltenham Racecourse, Gloucestershire, as well as a joint venture with the Provincial Booksellers Fairs Association at Alexandra Palace, adding circa 40 specialist books, maps and printed material dealers to the venue, via a 'fair in a fair' format. About The Provincial Booksellers Fairs Association For further information, please contact: Paul Kelly Nelson Events Ltd This e-mail address is being protected from spambots. You need JavaScript enabled to view it 01263 888111 Blair Barrows This e-mail address is being protected from spambots. You need JavaScript enabled to view it Nelson Events Ltd 01263 888111