05 January 2010
After requests from many dealers and discussions with Gresham's management, we are proud to announce that in 2010, the Antiques, Collectors, 20th Century & Art Deco Fair will be a 2 day event.
By also opening on the Saturday, we are able to reach a larger audience, especially the buoyant tourist trade that is in the region across the summer, as well as the increased local trade who use Holt as a local shopping area.
We have managed to limit the additional cost of running the second day to circa 50% of the Sunday only event, which offers outstanding value for dealers.
Increased MarketingTo ensure both existing and new visitors are aware of the changes, we will increase our already comprehensive marketing campaign, to include:
- More trade marketing through established publications
- Radio campaign - one week long regional 20-30 second advert campaign
- Regional Press - at least double the standard press activity
- Leaflet distribution - increased door drop activity
- Public database - multiple email & paper mail shots, over 3 months
- Signage - revamped and increased road signs
- 10 complimentary public tickets for per dealer
To cope with the expected additional demand, we have arranged an increase in the amount of space available for outside pitches - our capacity is now at least 50% more than previous years.
Security
As the show spans the weekend, security will be on site for all of the closed period, across Saturday night/Sunday morning.
Booking space
As normal, you can book space by one of several methods:
- Call us on 01263 888111
- Email us at " This e-mail address is being protected from spambots. You need JavaScript enabled to view it "
- On the web, via our new, simplified, booking system - www.nelsonevents.co.uk
- By post - drop a cheque in the post to the office, address above.
We see this change as an exciting development and opportunity for us all. The region needs a quality two day event and we believe, on the foundations laid over the past 10 years, that we can make this show even more successful, with your help.
Should you have any questions re the new format, please do not hesitate in contacting us.